The design process is not necessarily linear, and each team can have a different way of working through the process. Being as visual as possible helps not only in realizing a design, but in the communication of this design. I have summarized the design process into clusters, similar to a ‘Design Thinking’ approach:
DISCOVER, DEFINE, DEVELOP, PROTOTYPE, TEST
It is important to be adaptable, as each product can have different trajectories. For instance,
uncharted territory in a product/design for a brand or in an industry as a whole, requires a more rigorous process in design and testing. A key element throughout the process is to seek and be receptive to feedback and questions. All while being astute as a designer to lead in new directions.
Being truly engaged, placing yourself in the shoes of the customer, aids in creating a product with confidence. Considering that every detail of the product and experience is part of the Design.
“The years of anxious searching in the dark for a truth that one feels but cannot express, the intense desire and the alternatives of confidence and misgiving until one achieves clarity and understanding, can be understood only by those who have experienced them.”
“What I see in Nature is a magnificent structure that we can comprehend only very imperfectly, and that must fill a thinking person with a feeling of humility.”
- Albert Einstein